It’s platforms such as Roblox and Fortnite which are increasingly recognized as social networks as well as gaming platforms. The greatest threat to the likes of Facebook (Meta), Snap, and even Netflix isn’t each other. But, more recently, major social media platforms have taken significant steps into instant gaming, adding immense value for their users and creating an unprecedented opportunity for game developers. Helicopter, one of my personal faves, has to be the most-cloned game on the internet (and quite possibly the inspiration for Flappy Bird). It’s not entirely new - loads of us will remember sneakily playing browser-based games on the high school computers. This is the rise of the instant gaming model. In doing so, they make their games available to vast numbers of users through nothing more than a couple of quick taps, dramatically increasing their potential playerbases and creating additional revenue streams. īreaking away from legacy distribution models that focus on pulling potential players towards them through marketing, video games are starting to push directly to where global audiences are.
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